Apparel & Brand Collaboration Experience

I’ve worked with some of the most respected names in apparel and fashion, delivering standout projects as a rightsholder. My work spans the design and development of iconic playing kits, the creation of engaging campaign narratives, and the launch of dedicated Red Roses collections.

From streetwear and lifestyle apparel to formalwear and high-performance kits, I ensure every product aligns with brand values and audience expectations. My role also covers merchandise guideline development, packaging design, and the seamless integration of partners, players, and performance teams.

I’ve led high-profile photoshoots with full squads, planned and executed PR launches at iconic venues, and managed full end-to-end kit launch campaigns. Each project is designed to deliver impact—resonating with fans, athletes, and commercial partners alike.