Hey— I’m Ed.
I’m a sports marketing professional with 20 years’ experience delivering brand strategy, partnerships, and consumer-first experiences that connect with audiences in meaningful ways.

I’ve been fortunate to work with some of the most respected names in sport — across national governing bodies, pro leagues, and global events.

⚡ What Drives Me

I believe in the power of sport and entertainment to move people — to inspire, to unite, and to create lasting memories. Whether it’s the roar of a crowd, a last-minute winner, or the spark of connection at a live show, these moments shape how people feel about the world — and about brands.

For me, it’s always been about the live experience — not just the event itself, but everything around it. The build-up, the atmosphere, the interaction, and the emotion that stays with you long after it ends.

I love bringing brands into that world in a way that feels authentic, exciting, and genuinely adds to the moment.

🎯 A Bit More About Me

• I’m a lifelong sports nut — both playing and watching (especially live).

• I’m passionate about music and live entertainment — from gigs and festivals to everything in between.

• I thrive in the space where creativity, strategy, and culture meet & working with people who feel the same.

🙌 Let’s Connect

If you're looking to collaborate, create powerful experiences, or just talk about the impact of sport and entertainment — I’m always up for a conversation.